Company // About
Between unregulated smile bars and prohibitively priced treatments, there was no middle ground.
Vision // 01
Why we exist.
The smile should never be a source of insecurity. We believe cosmetic dentistry should be accessible to everyone — not reserved for the privileged few, nor cheapened through unsupervised online kits.
WhitenPro was born from this conviction: effective, safe, and affordable whitening, carried out within the trusted setting of a dental practice. Not a cosmetic gadget, but a real treatment — supervised by a healthcare professional.
The story.
Origin
After years of collaborating with dentists on whitening protocols, one observation became clear: in a market dominated by American and Australian brands, there was no French reference combining clinical quality, strong brand identity, and a polished patient experience.
Creation
WhitenPro was born from Dental Labs SAS, a French company building a premium ecosystem around the smile. WhitenPro is its first brand — and its absolute priority.
System
More than a product, WhitenPro is a complete system — protocol, product range, practitioner network, patient experience — designed in close collaboration with dental surgeons, formulators, and regulatory experts.
Today
500+ partner practitioners, 15,000+ patients treated, 3 certified protocols, and a growing network across France. The mission remains the same: making professional whitening accessible without compromise.
Approach // 02
Science in the service of comfort.
Our formulas are developed with one clear goal: maximum effectiveness, minimum discomfort. Every WhitenPro gel contains clinical-grade whitening agents acting deep on pigments — without harming the enamel surface.
For the Sensitive range, we pushed further. A highly hydrated gel protects the tooth throughout treatment. The pH is kept neutral, respecting the mouth's natural balance instead of disrupting it. Active concentration is calibrated for gradual action without triggering sensitivity.
The Toothpaste complements this with remineralising agents that strengthen enamel daily — teeth not only whiter, but stronger.
What we stand for.
Clinical rigour
Every product is formulated to the strictest standards, tested and validated by healthcare professionals. No shortcuts, no compromises on efficacy.
Transparency
Clear communication about product composition, indications, and limitations. We never promise what science cannot deliver.
Partnership
We do not sell directly to patients. We work exclusively with partner dentists in relationships built on trust and proximity.
Accessibility
A whiter smile should not be a luxury. Our solutions are designed to be offered at fair prices by partner dentists across France.
Mission // 03
Making professional whitening accessible without compromise.
Neither on clinical quality nor on patient experience. Teeth whitening deserves better than an online gadget — it deserves a medical setting, custom-fitted trays, and a brand that matches the result.
Dental Labs SAS — Paris, France — contact@whitenpro.fr